"We have created a fantastic horizontal yacht on the beach."
Step into a regal living experience. On the coast of Netanya, in the spot where the historic ESTHER Movie Theater once stood, Amram Avraham is constructing an exclusive and luxurious residential project overlooking the Mediterranean. Erected in 1936 during the British Mandate, the original Esther was Netanya's first performance hall and culture center. Today, it is reborn.
Located on the prestigious Nitza Boulevard, The Esther sits at the center of Netanya's thriving coastline. With a breathtaking 13 km beach and direct elevator access to the shoreline, you are perfectly positioned at the junction of city life and coastal escape.
Masterfully designed by Architect Ranni Ziss, the project features two rectangular buildings incorporating into one another to create a yin & yang construction. The 27-floor tower rises above 4 underground levels, blending the historic base with a modern glass icon.
"The Esther project uniquely combines contemporary design with maximum functionality for a luxurious, comfortable living space."
Dana Oberson, Interior Architect
Designs tailored to your personal taste, style, and functional needs.
An elegant entrance setting the tone for a regal residential experience.
A stylish social space to unwind with a curated boutique atmosphere.
"8 Hotel Floors managed by Gordonia. 17 Residential Floors of uncompromising luxury."
Natural stone and high-end glass used to underscore the project's timeless appeal.
Integrated smart home systems and artisanal finishes throughout.
A magnificent infinity pool and sun deck hovering above the Netanya shoreline.
The Esther is a boutique residential development in Netanya's Cinema City district, named after the historic Cinema Esther theatre that once stood on the site. The project blends architectural heritage with contemporary luxury, a rarity in Israel's coastal market, where most developments opt for glass-tower uniformity. Its boutique scale means fewer residents, more personal service, and a distinctive sense of place.
Netanya is approximately 30 kilometres north of Tel Aviv, connected by the coastal rail line (roughly 40 minutes to Tel Aviv HaShalom station) and Highway 2. Ben Gurion International Airport is accessible in about 45 minutes by car. The planned expansion of regional rail and express bus routes continues to improve Netanya's connectivity to the wider metropolitan region.
Netanya's rental market benefits from three distinct demand drivers: a large international community of seasonal residents (particularly from France, the UK, and South Africa), year-round tourism drawn to the clifftop promenade and beaches, and a growing local professional class. Gross yields of 3-5% are achievable depending on unit size and proximity to the waterfront. For a full cost analysis, visit our Transaction Calculator.
Contact Ascend Israel Properties for the most current construction timeline and availability. Off-plan units are typically offered under the 20/80 payment structure, allowing buyers to secure current pricing with 20% down while the remainder is deferred until delivery.
Absolutely. Ascend Israel Properties specialises in remote acquisitions for international buyers. The process is handled via power of attorney, with our legal partners managing registration, compliance, and fund transfers. You do not need to be physically present at any stage of the transaction.
Amram Avraham is a well-established Israeli development firm with a reputation for boutique, design-conscious residential projects. Unlike volume-driven developers, Amram Avraham focuses on curated, smaller-scale developments where architectural identity and neighbourhood integration take precedence. Their approach to The Esther, honouring the heritage of the historic Cinema Esther while delivering contemporary luxury finishes, reflects a philosophy of placemaking that distinguishes their portfolio in the Israeli market.
Ascend Israel Properties was built specifically for international buyers who need more than a sales agent, they need a legal partner. Netanel Hershtik, Ascend's founder, is a US-licensed transactional real estate attorney who also holds an Israeli law degree, giving him rare fluency in both legal systems. He personally manages every acquisition from first inquiry to key handover, including contract review, Mas Rechisha structuring, power of attorney, and fund-transfer coordination. On the ground in Israel, Adv. Hagai Adoram, a veteran real estate attorney with extensive experience in developer negotiations and title registration, provides the legal counsel that ensures every document, deadline, and obligation is handled with precision. This concierge-legal model means that distance is never a disadvantage.
Have more questions? Visit our comprehensive FAQ or use the Transaction Calculator.
The Esther is a limited collection of residences. For floor plans, current inventory, and private viewings, please contact Netanel Hershtik directly.

Netanel Hershtik
Broker & Concierge